CASETiFY's brand is one that's bold but not fantastic. It has to feel energetic but not frothy. So what we eventually created was commodity that's both clean and easy to read with a little bit of awink.Our alleviation for the totem was grounded around the idea of prints, stickers, and vid — which are all effects people use to epitomize effects theyown.We wanted to design a totem that spoke to CASETiFY’s spirit of individualism and how CASETiFY empowers people to express themselves. The totem is at an angle to feel like a sticker and the fleck in the “ i ” is meant to look like a person. We looked at further straightforward and simpler options but determined that a brand with personality merited a totem with personality!